LET'S TELL A GREAT STORY!

LET'S TELL A GREAT STORY!

WHY WE SHOULD WORK TOGETHER

  • Beatrice is my middle name, but Versatility is a close second. I can carry a project from concept to market, from designing the user journey to bringing the marketing campaign to life.

    I believe a good user experience is an essential building block for a damn good brand story.

  • Pressure makes diamonds. I’m used to working on tight deadlines without compromising tone or accuracy. A knockout sale campaign in under 24 hrs? Been there. A complete promotion rehaul in a week? Done that.

    Having time to think deeply is always welcome too!

  • Numbers matter. I create and iterate based on past learnings, not just instinct. Your KPIs are my KPIs.

    As for UX, putting content in front of customers is a priority. I have sat in user interviews and ran surveys to make sure messaging is always on point.

  • AI will never be able to replace a brand creative’s human touch, but it can make a lot of smaller tasks quick work.

    I have experience in creating brand and content guidelines to train writers and stakeholders. Prompting AI to write better wouldn’t be unfamiliar territory.

  • I care about leaving the world a better place than I found it. My dream job would be to make great stories for a greater good.

BTW HI! I’m Kelly

Toronto born. Hong Kong native. Bay Area based.

In 5th grade I wrote, illustrated, and sold my own collection of stories. I’ve been chasing that high ever since. Writing is just in the blood.

When I’m not telling stories, I’m trying out new spots in Oakland, enjoying wine (it all tastes like wine to me), knitting hats nobody asked for, or cooking soups for all seasons. Also, my dog is 98% of my personality.

Cheers!