Beatrice is my middle name, but Versatility is a close second. I can carry a project from concept to market, from designing the user journey to bringing the marketing campaign to life.

I believe a good user experience is an essential building block for a damn good brand story.

Pressure makes diamonds. I’m used to working on tight deadlines without compromising tone or accuracy. A knockout sale campaign in under 24 hrs? Been there. A complete promotion rehaul in a week? Done that.

Having time to think deeply is always welcome too!

Numbers matter. I create and iterate based on past learnings, not just instinct. Your KPIs are my KPIs.

As for UX, putting content in front of customers is a priority. I have sat in user interviews and ran surveys to make sure messaging is always on point.

AI will never be able to replace a brand creative’s human touch, but it can make a lot of smaller tasks quick work.

I have experience in creating brand and content guidelines to train writers and stakeholders. Prompting AI to write better wouldn’t be unfamiliar territory.

I care about leaving the world a better place than I found it. My dream job would be to make great stories for a greater good.