LET'S TELL A GREAT STORY!
LET'S TELL A GREAT STORY!
BRAND
Tripadvisor
Senior Copy Manager, B2C & B2B || 2024-2025
Tripadvisor App Campaign
Farm tours. Forest bathing. This campaign was all about finding (and booking) your vibe in the app.
Introducing Tripadvisor Rewards
From concept to launch, how I brought Tripadvisor’s all-new rewards program to life.
Positioning & Messaging Guides
From value propositions and brand pillars to sample copy and word banks, dive into my process.
Copy lead. Manager. Editor. Strategic marketing partner. I worked with teams in B2C (travelers) and B2B (restaurants, hotels, and experiences). In addition to executing campaigns and overseeing a fantastic copy team, I created style guides and acted as a brand copy resource for marketing and product teams.
Thredup
Senior Content Manager, Brand & UX || 2018 - 2024
How do you turn “thrift” from taboo to trend? Build a better narrative. A brand doesn’t transform overnight. Over my 6 years at Thredup, I helped cultivate a brand story that championed sustainability, weaving it into everything from campaigns and sales to blog posts and buzzy newsjacks. In addition to brand work, I also led UX copy (app and web) and managed writers.
Fast Fashion Hotline
Hooked on fast fashion? Call 1-855-THREDUP for some tough love from star Priah Ferguson.
Packaging Refresh
New hooks, new looks. How our packaging went from celebrating deals to celebrating the planet.
Upcycled Holiday Collection
Some things never go out of style. It’s the ultimate fashion throwback starring Fran Drescher.
More ThredUp Brand Projects
