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BRAND

Tripadvisor

Senior Copy Manager, B2C & B2B || 2024-2025

Copy lead. Manager. Editor. Strategic marketing partner. I worked with teams in B2C (travelers) and B2B (restaurants, hotels, and experiences). In addition to executing campaigns and overseeing a fantastic copy team, I created style guides and acted as a brand copy resource for marketing and product teams.

Introducing Tripadvisor Rewards (WIP!)
From concept to launch to buzzy marketing campaign, how I brought an all-new rewards program to life.

Tripadvisor App Campaign
Farm tours. Forest bathing. This campaign was all about finding (and booking) your vibe in the app.

Thredup

Senior Content Manager, Brand & UX || 2018 - 2024

How do you turn “thrift” from taboo to trend? Build a better narrative. Over my 6 years at Thredup, I helped cultivate a brand story that championed sustainability, weaving it into everything from campaigns and sales to blog posts and buzzy newsjacks. In addition to brand work, I also led UX copy (app and web) and managed writers.