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PLAN IN THE APP CAMPAIGN

Planning and booking a trip isn’t just for the big screen anymore. With the Tripadvisor app, you can plan any type of trip. Building on unique trips from our Travel Trends report, we concepted and executed a campaign that highlights how easy it is to plan with Tripadvisor.

Concept explores

Concept 1 (The Winner)

Plan a trip that’s so you

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Travel isn’t one-size-fits-all. You’ve got your own vibe, style, taste, and interests—why would your trip be like anyone else’s? The Tripadvisor app makes it easy to plan a one-of-a-kind adventure that’s totally you.

Tone

Bold, playful, dreamy, surreal but rooted in real trips

Sample Messages

Find your cool
Dip in an ice bath. Chill in a floating sauna. Discover spots that connect you to water, in the app.

Spark all your senses
Don’t just see the sights. Taste, touch, smell, and hear them with a trip planned in the app.

Concept 2

Make your trip happen

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With millions of experiences to inspire you and expert guidance to get you there, Tripadvisor’s app turns any travel dream into a travel plan. Rainforest escapes in the city or cold plunges in the heat of summer, you can make it happen in the app.

Tone

Immersive. Energetic. All about taking action.

Sample Messages

Take the plunge
From cold baths to villas on the water, make that dream trip a reality in the app.

Go off menu
Farm-to-table tours. Mushroom foraging. Dig into your next food-forward trip in the app.

Emails (Launch + Educational)

Website