LET'S TELL A GREAT STORY!
LET'S TELL A GREAT STORY!
UX & CONTENT DESIGN
Past Projects
For 6 years, I owned content strategy for many product projects across app and web for ThredUp, one of the world’s largest online thrift stores. I worked with Product Designers to conduct interviews, created UX copy guidelines, explored new product features, and improved end-to-end user journeys.
Secondhand Bingo
Big ideas, big wins. Here’s how we turned an email campaign into a huge annual site-wide game.
Onboarding
Minimize mental load, maximize rewards. A look into our onboarding strategy for a new user journey.
Rewards Program
We built and launched a robust rewards program to celebrate our thrifters.
Adding Shareability
How do we turn ThredUp customers into cheerleaders? Bring out the stylist in them.
